Hey, You
I’m Michelle, a Chicago-based freelance writer who is experienced and adept at creating content that helps people and companies connect with consumers.
Whether creating content for professional associations, trade organizations, education or advocacy, the one constant in my approach is doing the work of really getting to know both who I am writing for and who they want to reach.
Authenticity is imperative.
You hear that word often, but today’s consumers are savvy, and they want to feel connected and they want to feel good about the companies that earn their dollars.
They are taking the time to get to know companies before they spend or join or attend an event—and they are quick to realign themselves if they believe they’ve been misled.
Trust is nonnegotiable.
You can’t build trust without embracing just a little bit of vulnerability. Whoever you’re talking to, whether consumer, potential client or future member, the people you want to reach need to see who you are.
Great content can give them a full picture of what you have to offer—and that’s what I can help you create.