Broad Strategy

  • Adept at creating detailed editorial and communication calendars that reflect both the mission of an organization, as well as the needs of readers, and account for both print and digital mediums

  • Track relevant data to ensure content is meeting the needs of readers and reinforces broad goals of an organization to maintain loyalty and expand reach

  • Identify relevant research to stay updated and on-trend, and pinpointing where content has crossover opportunity with other organization assets 

Print

  • Adept at handling all day-to-day operations of a print publication, from writing and editing content to managing graphic design to proofing final copy 

  • Write both in-depth and short-form content that covers topics/issues in a wide range of industries, from profiles of industry experts to self-care tips to business and marketing strategy

  • Creatively source content so readers are hearing from top experts in a field, as well as consumers and colleagues, providing them information from a variety of useful perspectives

  • Ability to strategize about content creation both broadly and in detail, producing copy suitable for use across multiple platforms to more successfully reach readers who engage with content in varying ways

Digital

  • Develop strategy around digital-first presence that accounts for and leverages content across multiple mediums, including full digital issues, custom website and social media platforms

  • Closely track digital metrics to be nimble in response, and continually look for opportunities to stay on trend, like what's being seen with AI, for example

  • Experience writing copy that keeps SEO top of mind and stay on top of SEO and digital content best practices

  • Write and design content for e-newsletters with focus on creating content that is concise, sharp and engaging